Spotted: White Milano

Accessories and lifestyle newcomers to keep an eye on – curated by Julian Daynov

In present days, it’s all about the particular lifestyle we surround ourselves with – of course clothes make the person, but no contemporary store portfolio is appealing and attractive without presenting a well curated line-up of accessories complementing the selection of clothing.

Together with White Milano, we asked fashion industry fixture and brand curation expert Julian Daynov about his top findings at this season’s edition of White Milano, which took place from February 27th to March 2nd.

In our previous issue, he short-listed his top findings if Fashion; in the following article, you can find Part 2 of his selection, focusing on accessories and lifestyle newcomers you should keep an eye on.

Ephemeral Dyadic

Niche designer fragrances composed by creatives from different fields are a whole new currency in modern lifestyle and make their way onto more and more shelves of stores – good for the final touch of every look and definitely now bad for the cross-selling business.

An extraordinary new player who caught my eye is the brand Ephemeral Dyadic – beautiful and aesthetic campaigning, bold and catchy visual language, sleek and modern flacons and of course very attractive fragrance compositions turn the brand from Istanbul into a must-watch and should-have.

https://www.ephemeraldyadic.com
https://www.instagram.com/ephemeraldyadic

Vivyinrosa

The expressive designs of the Italian brand have rapidly turned into the Favorites List of top models and celebrity stylist and are now making their way into more and more retail store.

From catchy and bold to delicate and gentle, the accessories give a good round-up to the looks sold in any boutique.

The designer itself is inspired by precious and organic shapes of nature and works them into her creations, often pairing them with pearls or

https://vivyinrosa.com/en
https://www.instagram.com/vivyinrosa_gioielli_

Vipera

The appreciation for craftsmanship and a unique personal signature style have been essential to Italian fashion brands equally as much as for their clients – this is what the design team of Vipera knows quite well.

They create hand-knotted tote bags, clutches and fashionable baskets from leather straps and proudly channel the obsession with crafts of real fashionistas not just in Italy, but anywhere.

https://viperathelabel.com
https://www.instagram.com/vipera_thelabel

Cheville

Shoes made in Italy are a brand on its own, but these ones here are really worth a second look.

Cheville might not have the most contemporary Instagram profile look, but their shoe designs they introduced for next year are definitely worth a look – from timeless sophisticated silhouettes and shapes in multiple leather qualities and textures to artistic and colorful models they really make a great difference and add elevation.

https://www.cheville.it
https://www.instagram.com/chevilleshoes

Augusta

Founded in 2019, the Spanish brand Augusta is well known for it’s high quality women’s shoes, dedicated to crafting footwear that seamlessly blends timeless craftsmanship with contemporary design. Their mission? “Empowering modern, urban women by providing them with stylish, comfortable, and durable shoes that complement their dynamic lifestyles.”

The founders of the brand are two sisters, Paloma and Cristina Rato, who after many years of experience working abroad, decided to start their own brand when reunited back together in their mother country. Creative sisterhood, literally.

Website: https://augustathebrand.com/
Instagram: https://www.instagram.com/augusta_the_brand/